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Privacy Policy

Last updated: 5 October 2026

This Privacy Policy explains how Callsmith ("we", "us", "our"), operated by Zaine Thorp in Perth, Western Australia, collects, uses, and protects personal information when you use our website, fill in one of our forms, or use our AI receptionist service (the "Service"). We aim to handle personal information in line with the Australian Privacy Principles.

1. Information we collect

We collect information in the following ways:

  • Enquiry information: when you fill in one of our forms, including lead forms on Facebook and Instagram, we collect your name, phone number, email address, business name, and website or Facebook page.
  • Account information: name, business name, email address, and phone number provided when you sign up or book a chat.
  • Call and message data: audio recordings, transcripts, and metadata (time, duration, phone number) from calls and text messages between you and Callsmith, including our AI receptionist, and from calls handled by Callsmith on your behalf.
  • Public business information: details about your business that are publicly available (for example on your website or Facebook page), which we use to build your demo.
  • Usage data: how you interact with our website, including pages visited.
  • Payment information: billing details are processed by a third-party payment provider; we do not store full card numbers ourselves.

2. How we use information

We use the information we collect to:

  • Respond to your enquiry, including calling and texting you to book a chat, where you have agreed to this.
  • Build a demo AI receptionist for your business ahead of that chat.
  • Provide, operate, and improve the Service, including answering and routing calls on your behalf.
  • Communicate with you about your account, updates, and support requests.
  • Monitor for misuse, fraud, and security issues, and meet legal and regulatory obligations.

3. Calls and texts from our AI receptionist

If you ask us to contact you, you may receive a phone call from Clare, our AI receptionist, and text messages from the same number. These calls are made by an AI, not a person, and may be recorded and transcribed so we can book your chat and improve our service. You can stop calls and texts at any time by telling Clare during a call, replying STOP to a text, or emailing us using the details below.

4. Call recordings for our customers

Because our Service answers calls on your behalf, call audio and transcripts may include information about your customers. You are responsible for ensuring your use of call recording complies with the laws applicable in your jurisdiction, including any requirement to notify callers that calls may be recorded. You can request deletion of your account's call data at any time.

5. How we share information

We do not sell your information. We may share information with:

  • Service providers who help us run Callsmith, such as Meta (lead forms), Retell AI (AI voice calls), Twilio (phone calls and SMS), Cal.com (booking), Make (automation), and our hosting, email, and payment providers.
  • Calendar, CRM, or other third-party tools you choose to connect to your account.
  • Authorities, where required by law or to protect the rights, safety, or property of Callsmith or others.

Some of these providers store or process data outside Australia, including in the United States and the European Union.

6. Data retention

We keep enquiry information only for as long as we need it to follow up your enquiry, and account and call data for as long as your account is active or as needed to provide the Service. You can ask us to delete your information at any time, subject to any legal retention requirements.

7. Your rights

You can ask to access or correct the personal information we hold about you, or ask us to delete it. To do so, contact us using the details below. If you are not happy with how we handle a privacy concern, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.

8. Cookies

Our website may use cookies and similar technologies to remember preferences and understand how visitors use the site. You can control cookies through your browser settings.

9. Changes to this policy

We may update this Privacy Policy from time to time. We'll post any changes on this page and update the "last updated" date above.

10. Contact us

If you have questions about this Privacy Policy or how your information is handled, email zaine.michael.thorp@gmail.com or use our contact page.